Search Engine Optimization Service

Our search engine optimization service typically comes in two flavors, namely the on-page and off-page varieties.

On-page search engine optimization service is the process of optimizing the underlying code (HTML) and content of a web page to be considered of particular importance to a search engine for the selected keyterm, and to therefore rank highly on search results lists.

Off-page search engine optimization service focuses more on getting high quality links to your site from other relevant, third party sites.

How we approach search engine optimization

When we perform search engine optimization on your site, we apply BOTH on-page and off-page optimization. Here's an overview of our ten step process:

1. Identify the right keywords
2. Optimize the site design - sometimes this involves recreating all the pages from the ground up.
3. We modify the source code to bring it in line with the most recent spidering technology, indexing algorithms, and link relevancy factors that are employed by the top search engines, including:
   • Rename files and images where necessary.
   • Optimize page titles & meta-tags (other than keyword* and description tags, there are 4 others that are also particularly important)
   • Create a search engine friendly sitemap
   • Ensuring images and hyperlinks have appropriate alt tags and title tags
   • Optimize the internal linking structure
   • Optimize and mask the external linking structure
   • Move JavaScript and other extraneous code to external files
   • Utilize external Cascading Style Sheets (CSS)
   • Ensure the optimum balance of keyword prominence and density
   • Correctly configure search-engine spider instruction files
   • Dynamic handling of 'missing page' errors
   • Flattening the directory structure as much as possible
   • Make dynamic pages appear static to SE's
   • Recoding CGIs to avoid long parameter-carrying URLs
   • and many other items besides these!
4. Before launching the site, we take a snapshot of benchmarks - how many visitors do the SE's send to the old site? Where do they rank for keywords at the moment? Etc...
5. We DON'T do submissions - they're bad! We lay spider bait at high-PR sites for Google, Yahoo, and MSN to find and follow - we vary the links, sometimes to the homepage, sometimes to the sitemap, and sometimes to specific pages we want crawled fast...
6. We write and publish press releases - these get links to the site in many high PR news sites, and lead to FAST top placement in SE's!
7. We create reciprocal and one-way links campaigns to retain the sites new top placement. This can involve purchasing / renting text links on an ongoing basis.
8. We add a script that let our clients see which spider visited the site on any given date / time, and which pages it spidered.
9. We add a script that logs all visits from search engine results pages (SERPS), so the client knows what data / time they visited, what SE they came from, what they searched for, and which page they landed on.
10. Then there is the ongoing maintenance of the text links, ensuring no competitors oust you from the top spots, etc.

We also use some 'insider' techniques to get contextually relevant links to your site from some Top-500 (as ranked by Alexa.com) websites, with high Google.com PageRanks - this allows the search engines spiders to find you themselves, which has a far greater impact on your PageRank and search results positioning than manually submitting your site.

Please contact us for more information about how we can help you with your search engine optimization service needs.

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